Advanced Paid Media

You will learn:

• How Paid Search and Paid Social Work- Attendees will be given an introduction to the history of the different channels and where they sit in the funnel.
• How To Measure Success- We will explain the relevant mechanics in the context of your KPI (e.g. ROI, ROAS etc.). We will show you how to know which each channel is performing as well as highlighting how you can identify if there is opportunity to increase your spend and your revenue.
• Best Practices For Building & Structuring an Account- Starting an account from scratch, or simply restructuring an account, can be a daunting task. We’ll explain how we approach the implementation process and what might work best for your business. We will take you through the different options you have, such as Google Shopping, Dynamic Product Ads and Remarketing. We will take you through our full funnel approach to social.
• Audience building – we will highlight the different options you have to build and target your audience across your digital channels.
• How To Optimise Your Campaigns- The real value of digital advertising lies in the ongoing optimisations made in an account. Attendees will be shown the best practices for optimising their  campaigns – including bidding, targetings, ad copy, and creative etc, etc.
• Using Automation & Machine Learning- The digital landscape has been disrupted significantly by the introduction of automation and machine learning. We'll discuss the impact of automation on paid search and social and explain how you can harness the power of machine learning to amplify your results for 2021.
• How To Set Up Feeds for Google Shopping & Dynamic Product Ads- We’ll discuss the best way to structure and optimise your campaigns across Google, Facebook, Instagram etc
• Integrating Google Ads and Paid Social – we will show you how to share audiences which will allow you integrate across Google, Facebook and Instagram.
• You will also hear award-winning case studies that followed the Wolfgang Digital tried and tested strategy.

Cost: €2,500 + VAT

1 x Full Day Training

For further information or to book a place on this course, please email Breige Grogan - bgrogan@magico.com