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Advanced Email Marketing

Advanced Email Marketing course, teaching Strategy development, Email Automation, Customer segmentation & targeting and progressive use of AB Commerce for Email Marketing.

We'll look at examples from the best in the industry, and workshop together what's right for your brand and customer. 

We'll also cover the Retailer's specific Email Marketing needs and work together to complete their AB Commerce set up, including the latest available Email Marketing upgrades.

Course Outline

  1. Where to start? Creating an Email Strategy
  2. Your Database
  3. Content: What Emails Should I Send?
  4. Targeting & Segmentation
  5. Is it Working: How Do I Measure?

Further Details

Delivery: Online Webinar 

Sessions:  1 x Full Day Learning Session, 1 x Follow Up Consultancy Workshop

Activities: Bespoke email configuration to the Retailers’ specification

Cost: €2,200 + VAT per retailer



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