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Advanced eCommerce

Advanced Course in Digital Marketing & eCommerce, training Retailers on next-level Digital strategies & how to maximise the advanced modules of abcommerce to further accelerate revenue

Advanced Digital Strategy:

  • Growth Strategies
  • Resourcing (internal & External)
  • Omnichannel retail
  • Operations & Fulfilment

eCommerce Financials:

  • Sales Reporting
  • Forecasting
  • P&L Management
  • Marketing Attribution/ ROAS

User Generated Content:

  • Reviews – Set Up
  • Review Generation
  • Incentives
  • Omnichannel benefit
  • SEO impact

Personalisation:

  • Set Up
  • User Journeys
  • Customer Segments

Advanced Content Marketing:

  • Influencers
  • PR
  • Brand Activations
  • Corporate Social Media

CRM:

  • Advanced Email Marketing
  • CRM Systems
  • Loyalty
  • Customer Lifecycle Marketing
  • RFM Modelling

Peak Trading:

  • ‘Must-Do’s’
  • Campaign Planning
  • Stock Control
  • Operations, Readiness Check
  • Evaluating Learnings
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