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3 Month Kickstart

General Course in Digital Marketing & eCommerce, teaching Retailers how to build a digital strategy, how to execute the ideal marketing mix using AB Commerce, and how to report & analyse performance.

Digital Strategy:

  • Creating Your Strategy
  • Understanding Your Customer
  • Managing Your Site
  • The Digital Marketing ‘Wheel’

Digital Marketing Channels:

  • Paid Search
  • Paid & Organic
  • Social Media
  • Content Marketing
  • SEO
  • Email Marketing
  • SMS
  • Live Chat
  • Promotions

Analytics & Reporting:

  • Sales Reporting
  • AB Commerce Analytics
  • Google Analytics

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