3 Month Kickstart

General Course in Digital Marketing & eCommerce, teaching Retailers how to build a digital strategy, how to execute the ideal marketing mix using AB Commerce, and how to report & analyse performance.

Digital Strategy:

• Creating Your Strategy
• Understanding Your Customer
• Managing Your Site
• The Digital Marketing ‘Wheel’
  

Digital Marketing Channels:

• Paid Search
• Paid & Organic
• Social Media
• Content Marketing
• SEO
• Email Marketing
• SMS
• Live Chat
• Promotions
  

Analytics & Reporting:

• Sales Reporting
• AB Commerce Analytics
• Google Analytics