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Product Development Workshops

You talk and we listen. We are committed to working with our retailers to push the innovation boundaries. Below are some significant product updates that we are currently working on.

We will be running Product Development Workshops in the Autumn to discuss what the next significant product updates should be.

Google Shopping Integration Upgrade

Project Scope

  • Ability to export a Category to Google Shopping
  • Continuously automatically update Google Shopping with price, stock and other changes to these products
  • Allow for versions of products to have their own urls
  • Automatically remove products from the feed when they are removed from the chosen categories

Note: This workshop is now complete and the final release for Google Shopping integration is now available to all AB Commerce clients - read here for more details

MailChimp email marketing & Phonovation SMS marketing

A comprehensive email and SMS marketing platform is a must for an ambitious online retailer. Our development team are currently working on an upgrade to our current Mailchimp and Phonovation integration.

Upgrade the current Mailchimp integration

  • Send more information for each email address to allow more targetted email campaigns
  • Include number of preious orders, last order date, total order revenue, average order value, county, country, data of birth
  • Include order history so that emails can be targetted based on previous orders for particaular products, categories and brands of products
  • Receive analytics back to abcommerce including open rates, last opened, etc
  • Allow opt-outs through MailChimp to sync back to abcommerce as the master database
  • Allow other mailing lists to be included in GDPR process to ensure that opt-ins + opt-outs leave an audit trail
  • Look at Mailchimp Pro Level + Mailchimp GROW Plan
  • Automated Sign-up Emails
  • Automated Emails - e.g. at a certain interval after a product has been purchased
  • GDPR Compliance

NOTE: The first release for this integration upgrade is being piloted by select clients - and will soon be available for all clients in October 2019 - click here for more information on this upcoming release

Release a new integration with Phonovation

  • Have a similar integration to Mailchimp so that all opt-ins and opt-outs are synced with Phonovation for SMS mobile numbers
  • Match the mobile number with the email address so that texts can be not sent to customers who have recently opened a marketing email (to keep SMS costs down)
  • Validate mobile phone numbers are entered in correct format
  • Allow single opt-in for both email and SMS

Internationalisation Workshop 2020

Many of our clients are currently selling into multiple regions across Ireland, UK, EU, USA, Canada, Australia, New Zealand, and the Rest of the World.  And many are selling in euros, sterling and US dollars.  We also have an internationalised checkout so that the checkout is specific for the region that the customer is in.

We would like to form a workgroup in 2020 to experiement with further international functionality including separate websites for different countries, multi-lingual functionality and adwords landing pages for different countries.  At this point, we have 3 clients included in this workgroup.

Analytics Workshop 2020

We are planning on having a series of workshops after the Summer relating to improving analytics built into the platform.

Please contact the help desk if you would be interested in joining these workshops and send any initial ideas you have to us too.


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